Loyalty Emails Get Better Transaction Rate, Revenue

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Clik here to view.Loyalty emails generate 29% higher transaction rates than non-loyalty promotional mailings, at 0.09% and 0.07% respectively, details Experian [download page] in an April 2012 report. Emails targeted to current loyalty program members also have a slightly higher revenue per email ($0.18 vs. $0.17), while open rates and click rates are 40% and 22% higher, respectively. The report notes that while 80% of email marketers send the same content to all subscribers, changing this will be an area of focus this year. (more…)