Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad, finds JiWire in its latest quarterly “Mobile Audience Insights Report” [pdf]. The survey of more than 1,400 mobile users also reveals that about 2 in 3 would be likely to add a relevant new CPG product to their shopping list were they to see a mobile ad for it. Separate data indicates that mobile audiences targeted with drive-to-location ad campaigns had 11 times more store visits than those not exposed to the campaigns. (more…)
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Mobile Ads Seen Impacting CPG Purchase Decisions
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