Planned Budget Increases Drive Marketers’ Optimism to New High

Global marketers are bullish regarding their budgets, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 56.2, its highest value on record, and a significant 4.4-point increase from last month. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) The big jump fueled the overall headline GMI to a reading of 57.8, also the highest result since the index’s inception in October 2011. (more…)