Online Shoppers Say Ease of Browsing Top Reason For Choosing One Website Over Another

Despite growing mobile commerce revenues and a recent focus on the mobile experience offered by top retailers, online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another, according to [download page] recent survey results from LivePerson. Instead, a leading 74% cite ease of browsing/searching as a reason for favoring a site over another, with 64% citing a previous positive experience on the website as a factor and half claiming that customer ratings and reviews affect their decision. (more…)