Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017. That’s according to a new forecast from BIA/Kelsey, which looks further at the growth of location-targeted mobile advertising over the next few years. Interestingly, the rapid rate of location-targeted mobile ad spend will see it overtake national ad spend on mobile by 2017, per the forecast. (more…)
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Mobile Local Ad Spend Set For Big Increases Through 2017
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