US Communications Indus Spending Set to Grow 5.6% in ’12

US communications industry spending is on pace to reach $1.185 trillion this year, representing 5.6% growth following solid 4.2% year-over-year growth in 2011, forecasts Veronis Suhler Stevenson (VSS) in an April 2012 report. VSS predicts that total industry spending will reach $1.419 trillion by 2015, marking a 5.7% compound annual growth rate (CAGR). The targeted media sector is projected to grow the most rapidly this year, at 8.1%, while the traditional marketing (3.8%) and traditional consumer advertising media (2.6%) sectors are predicted to post the slowest growth rates. (more…)