Hispanic Mobile In-Store Searchers Want Social Experiences

Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues (“Hispanic mobile shoppers”) like to have company when they do so, finds Sensis and White Horse [download page] in an April 2012 report. Almost 7 in 10 respondents to the survey said they prefer to shop with family members or friends when buying expensive items, while about half said they prefer to have companions when purchasing everyday items. The report suggests that retailers could leverage this behavior to their advantage by sponsoring mobile experiences that are focused on social rather than individual use. (more…)