Search Engines Growing Source of Customers For Online Merchants

Search engines continue to be the strongest source of customers for the online merchants who comprise the MarketLive Performance Index, finds MarketLive [download page] in an April report covering Q1 2012. About 39% of customers were acquired via search engines, up from roughly 38.2% in Q4. Close to 29% were bookmarked/typed, and about 1% were acquired via social networks, down from 1.3% the previous quarter, and 3% in Q3 2011. All other means combined represented the remaining share of acquired customers. (more…)