Marketers’ Top Digital Priorities This Year? Increasing Conversion Rates and Brand Awareness

Marketers appear to have two main digital marketing priorities in mind this year, according to ExactTarget’s newly-released “2014 State of Marketing” [download page] report. Given a list of digital marketing priorities and asked to identify their top 3, almost half of the respondents pointed to driving increased conversion rates (47%) and increasing and improving brand awareness (46%). No other area cracked 30% of respondents. (more…)