“TV Everywhere” Awareness Low, But Users Fairly Engaged

Authenticated “TV Everywhere” services (TVE) are available to 6 in 10 pay-TV subscribers, according to a recent report from The Diffusion Group (TDG). However, awareness of these services remains low among subscribers: new survey results from RAMP indicate that some 80% of respondents are unaware of TVE. The silver lining? Among those who watch TV through their cable provider’s application or website, a sizable proportion say they’re doing so frequently. (more…)