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Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds Nielsen [download page] in an April 2012 report. The most significant spending difference is in hair care, where Hispanic buying households annually spend on average 43% more on name brands than the general market ($55 vs. $39), while spending a comparable amount on private label products ($7). For baby products, Hispanic households average 15% more spend per year than the general market for name brands ($26 vs. $23), and 10% more on private label (~$6). (more…)
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Hispanics Display Brand Loyalty in Key CPG Categories
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