Hispanics Display Brand Loyalty in Key CPG Categories

Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds Nielsen [download page] in an April 2012 report. The most significant spending difference is in hair care, where Hispanic buying households annually spend on average 43% more on name brands than the general market ($55 vs. $39), while spending a comparable amount on private label products ($7). For baby products, Hispanic households average 15% more spend per year than the general market for name brands ($26 vs. $23), and 10% more on private label (~$6). (more…)