In-Store Messaging Drives 2 in 3 Impulse Buys

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Clik here to view.Most consumers just can’t help themselves when it comes to off-list shopping, and in-store messaging is the key influencer in their impulse purchases, finds The Integer Group and M/A/R/C Research in April 2012 survey results. In fact, 9 in 10 shoppers admit making off-list purchases, with roughly 3 in 5 of these shoppers buying an extra 1-3 items. Fueling this behavior is the presence of in-store messaging drawing attention to a sale or promotion, with 66% citing this as the reason for their off-list purchases. Integer insight suggests that this proves the power of reaching a particular shopper at the right time with the right message. (more…)