Consumers Turning to Coupons for Grocery Savings

Almost 2 in 3 shoppers have changed their shopping habits in the past 6 months to eke out as much value from their grocery dollar as possible, says MarketTools in April 2012 survey results. And by far the leading way for these respondents to save money is to buy items with coupons (80%), while about 3 in 5 say they turn to store brands instead of name brands, use loyalty cards that offer discounts, or only buy items when they are on sale. (more…)