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Connected TV Penetration Rises 21% Y-O-Y

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38% of all US households now have at least one TV set connected to the internet via a video game system, a Blu-ray player, and Apple TV or Roku set-top box, and/or the TV set itself, up 21% from 30% in 2011, and almost 60% from 24% in 2010, details Leichtman Research Group (LRG) in an April 2012 report. The key devices for connected TVs appear to be video game systems, with 28% of all households owning a system connected to the Internet. By contrast, only 4% of all households are connected solely through an internet-enabled TV set, while Apple TV or Roku set-tops are the only connected devices in 1% of households. (more…)


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