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Marketers Agree: Consumers’ Increasing Mobile Use Shakes Up the Digital...
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study [download page] from Econsultancy...
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Mobile Payments Said to Now Represent 1 in 5 Global Transactions
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December, says Adyen...
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Millennial Moms’ Shopping Attitudes
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%),...
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Are Streaming Service Subscribers More Likely to be Cord-Cutters?
Some 64% of American prime-time TV viewers aged 18-49 claim to be “cord-lovers,” having maintained or added to their current level of cable/satellite subscription during the past 6 months, details...
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Traditional Media and Lifestyle Habits of Working Moms
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent, according to Scarborough data published on Nielsen...
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Brands’ Facebook Pages Continue to Reach Teens – And Other Demos
Amid all the brouhaha about Facebook’s appeal to teens (summarized at the end of this article and notably avoided in the company’s Q4 2013 earnings release), there’s been more discussion about whether...
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National Brands Report Disconnect Between Local Digital Tactics’ Perceived...
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%), per study...
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Where Do Primetime TV Viewers Find TV Shows Online?
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months, according to newly-released survey results from Ipsos...
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Almost 1 in 2 Marketers Say SEO and Content Marketing Efforts Highly Integrated
SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role...
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Top 10 Marketing Charts of the Month – January 2014
This month’s quick-hit set of top charts concerns the following topics: user demographics of major social networking platforms; email initiatives and role in smartphone conversions; Super Bowl...
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US Tablet Ownership Update, January 2014
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier, according to new Consumer Electronics Association (CEA) estimates. For its part, the Pew Research Center’s...
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Consumers’ Spending Behavior, Outlook Remain Modest
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results....
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As Demand Grows, Retailers Said to Generate More Paid Clicks From PLAs Than...
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI, according to an Adobe Digital Index analysis of...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 13-19, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Millionaires per Capita: Which States Have the Most – and the Fewest?
Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets, according to [pdf] a study from Phoenix Marketing International (PMI). But those per capita...
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Social Networks Play A Leading Role in Online Video Discovery
How do frequent online video viewers find the content they watch? Yahoo posed the question to 1,775 consumers aged 16-44 who watch online video at least several times a week, finding that almost 8 in...
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Tablet Owners’ Content and Experience Preferences When Browsing the Web
A new study [download page] from Usablenet finds that the majority of tablet users surveyed in the US and UK generally want the websites they visit on tablets to have the same content they see on...
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Mobile Now A Majority of Facebook’s Ad Revenues
Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues, according to the company’s latest earnings release. That represents a hefty rise...
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Viewability of Display Ads Placed Through Direct Publishers Continues to Improve
About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56%...
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